Privacy policy
ComfortAir (https://mycomfortair.co.uk)
Last updated: 19 June 2026
This Privacy & Cookie Policy explains how Motohaus Powersports Limited collects, uses, shares and protects your personal information when you visit, use or make a purchase through https://mycomfortair.co.uk (the "Website"), or otherwise communicate with us in connection with the ComfortAir brand (together, the "Services").
Motohaus Powersports Limited is the controller of your personal information. This policy should be read together with our Terms of Service.
Please read this policy carefully. By using the Services you acknowledge that you have read and understood it. You can browse much of the Website without giving us any personal information and without accepting non-essential cookies.
1. Who we are
We are the controller of your personal information for the purposes of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where it applies to our processing, the EU GDPR.
- Legal entity: Motohaus Powersports Limited, trading as ComfortAir
- Registered company number: 03461184
- VAT number: GB709309532
- Registered office: Unit 1A Rose Estate, Osborn Way, Hook, Hampshire, RG27 9UT, United Kingdom
- Contact for privacy matters: hello@mycomfortair.co.uk (please mark your message "Data Protection")
We have appointed an internal contact point for data protection. We are not currently required to appoint a statutory Data Protection Officer, but you can raise any data protection query using the contact details above.
2. The personal information we collect
Depending on how you interact with the Services, we may collect and process the following categories of personal information, including any inferences we draw from it:
| Category | Examples | Why we collect it |
|---|---|---|
| Contact details | Name, billing address, shipping address, email address, telephone number | To take, fulfil and support your order and to communicate with you |
| Account information | Username, password, preferences, settings | To create and manage your account |
| Order and transaction information | Items viewed, added to cart, wishlisted, purchased, returned, exchanged or cancelled; order history | To process purchases, returns, exchanges and warranty claims |
| Payment information | Payment-card or PayPal details, transaction confirmations (handled by our payment providers; we do not store full card numbers) | To take payment securely |
| Communications | The content of your messages, including live chat, email and telephone contact with our support team | To respond to you and provide customer service |
| Device and usage information | IP address, device, browser and network information, unique identifiers, and information about how you navigate and interact with the Website | To operate, secure, analyse and improve the Services |
We try to collect only what we need. We do not intentionally collect special category data (such as health, racial or ethnic origin, or biometric data) through the Services, and we ask that you do not send us such information unless we specifically request it.
3. Where we collect it from
We collect personal information:
- directly from you, when you create an account, place an order, contact us or otherwise provide it;
- automatically, through cookies and similar technologies, when you use the Website (see section 7);
- from our service providers and partners, such as our e-commerce platform, payment, fulfilment, analytics and marketing providers; and
- occasionally from publicly available sources or from third parties who are entitled to share it with us.
4. How and why we use your information
We use your personal information for the following purposes, relying on the lawful bases shown:
- To provide the Services and perform our contract with you – processing orders and payments, arranging delivery, handling returns, exchanges and warranty claims, managing your account and providing support. Lawful basis: performance of a contract; legitimate interests.
- To communicate with you – responding to enquiries and providing customer service, including through AI-assisted tools (see section 6). Lawful basis: performance of a contract; legitimate interests.
- For marketing and personalisation – sending you marketing by email, post or electronic message, showing you relevant advertising, and recommending products. We send electronic marketing in line with the rules in section 9. Lawful basis: consent, or legitimate interests where the law allows.
- For analytics and improvement – understanding how the Website is used so we can improve it. Lawful basis: consent (for non-essential analytics cookies); legitimate interests.
- For security and fraud prevention – authenticating accounts, securing payments, and detecting, investigating and preventing fraud, abuse and unlawful activity. Lawful basis: legitimate interests; legal obligation.
- For legal and compliance reasons – complying with applicable law, responding to lawful requests, and establishing, exercising or defending legal claims. Lawful basis: legal obligation; legitimate interests.
Where we rely on legitimate interests, we have balanced those interests against your rights and freedoms. You can ask us for more information about that balancing exercise using the contact details above.
5. Monitoring and recording of communications
We may monitor and record communications with you, including live chat transcripts, emails and telephone calls, for quality assurance, training, security and compliance, and to improve our products, services and systems (including AI-assisted systems – see section 6). Where we do this we will tell you at the point of contact. Our lawful basis is our legitimate interests or, where required, your consent.
6. Artificial intelligence and automated interactions
We use AI-assisted tools to help us provide faster and more consistent customer service and a more relevant shopping experience. This includes an AI-powered live chat / support assistant and automated product recommendations.
- You will always be told when you are interacting with an AI system rather than a member of our team. This is consistent with the transparency obligations for AI systems that interact with people under Article 50 of the EU Artificial Intelligence Act (Regulation (EU) 2024/1689), which apply from 2 August 2026, and with UK consumer and data protection law.
- You can always reach a human. If you would prefer not to use the AI assistant, you can contact us by email at hello@mycomfortair.co.uk or by telephone, and a member of our team will help you.
- Chat content may be processed and recorded as described in section 5, and may be used to operate, monitor and improve our AI-assisted systems. Where we use your information to train or improve these systems we will do so on the basis of our legitimate interests or your consent, and we apply appropriate safeguards.
- We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing without meaningful human involvement. Where any such automated decision-making takes place, you have the rights set out in section 11, including the right to obtain human intervention, to express your point of view and to contest the decision.
7. Cookies and similar technologies
Cookies are small text files placed on your device when you visit the Website. We also use similar technologies such as pixels, tags and local storage. We refer to all of these as "cookies".
We use a consent management tool to let you accept or reject non-essential cookies and to change your choices at any time. We do not set non-essential cookies before you give consent, and we do not rely on your browser settings as consent. You can withdraw or change your cookie consent at any time using the cookie settings link on the Website.
To keep this manageable, we group the cookies we use into four categories. The retention periods below are typical ranges; individual cookies within a category may sit anywhere within the range, and some browser-managed cookies may persist for longer.
| Category | What these cookies do | Consent required? | Typical providers | Typical retention |
|---|---|---|---|---|
| Strictly necessary | Enable core functions such as browsing, your cart, secure checkout, log-in and security. The Website cannot work properly without them. | No (but we tell you about them) | Our e-commerce platform (Shopify) – first party | Session up to 2 years |
| Functionality | Remember choices and settings (such as region, language and display preferences) to provide enhanced, more personal features. | Yes (unless an exception applies) | Shopify, Cloudflare, Google | Session up to ~30 days (some browser-managed cookies persist longer) |
| Analytics / performance | Help us understand how visitors use the Website – for example which pages are most visited and whether errors occur – so we can improve it. | Yes | Shopify, Google Analytics, Hotjar | 1 minute up to 2 years |
| Marketing / targeting | Deliver advertising that is more relevant to you, limit how often you see an ad, and measure the effectiveness of our advertising. Usually set by advertising partners and shared with them. | Yes | Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, Microsoft (Bing) Ads, Pinterest, AdRoll, Klaviyo | 30 minutes up to 13 months |
A current, itemised list of the specific cookies in use (including their names, providers and durations) is available through the cookie settings tool on the Website. "First party" cookies are set by us; "third party" cookies are set by other organisations through the Website. Where third-party cookies are set, both we and that organisation are responsible for ensuring you are informed and, where required, that consent is obtained.
8. How we share your information
We do not sell your personal information. We share it only as described below:
- With our service providers (processors) who perform functions on our behalf, such as e-commerce platform hosting (Shopify), payment processing, fulfilment and delivery, IT and cloud hosting, email and marketing, analytics, advertising and AI-assisted customer support. They act on our documented instructions under written contracts (see section 10).
- With advertising and marketing partners to deliver and measure advertising, where you have consented to the relevant cookies. These partners may use your information in line with their own privacy notices.
- Where you direct or consent to disclosure to a third party.
- With our group, advisers and in connection with a business transaction such as a merger, acquisition or reorganisation, and with our professional advisers.
- For legal reasons – to comply with the law, respond to lawful requests, enforce our terms, or protect our rights, our customers or others.
9. Marketing
Where we send you electronic marketing, we will do so in line with the Privacy and Electronic Communications Regulations and the UK GDPR. We will obtain your consent where required, or rely on the "soft opt-in" where you have bought a similar product from us and did not opt out. You can opt out of marketing at any time using the unsubscribe link in our emails or by contacting us at hello@mycomfortair.co.uk. Opting out of marketing will not stop service messages about your account or orders.
10. Service providers and data-processing contracts
Where a service provider processes personal information on our behalf, it does so as our processor and we remain the controller. We only engage processors that provide sufficient guarantees to meet the requirements of Article 28 of the UK GDPR, under a written contract that requires the processor to:
- process the personal information only on our documented instructions;
- ensure that people authorised to process it are under a duty of confidentiality;
- implement appropriate technical and organisational security measures (Article 32 UK GDPR);
- not engage another sub-processor without our authorisation and equivalent contractual protections;
- assist us in responding to requests from individuals exercising their rights;
- assist us with security, breach notification and data protection impact assessments;
- delete or return the personal information at the end of the services; and
- make available the information we need to demonstrate compliance and allow for audits.
Our principal service providers include Shopify (e-commerce platform), our payment providers (including Shop Pay/Shopify Payments and PayPal), Klaviyo (email and marketing), Google (analytics and advertising), Meta, Microsoft, Hotjar, AdRoll, our AI-assisted customer-support provider, and our carriers and fulfilment partners. A current list is available on request from hello@mycomfortair.co.uk.
11. International transfers
Some of our service providers are located outside the United Kingdom, including in the United States. Where we transfer your personal information outside the UK (or, where the EU GDPR applies, outside the EEA), we put in place a lawful transfer mechanism:
- Adequacy – transfers to the EEA and to other countries covered by UK adequacy regulations require no additional safeguards.
- UK-US data bridge – where the recipient in the United States has certified its commitment to comply with the UK Extension to the EU-US Data Privacy Framework (the "UK-US data bridge") and appears on the Data Privacy Framework List, we rely on that certification.
- IDTA / UK Addendum – for other restricted transfers, we use the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, and we carry out a transfer risk assessment to confirm an adequate level of protection, putting in place any additional measures identified.
You can ask us for more information about the safeguards we use by contacting hello@mycomfortair.co.uk.
12. How long we keep your information
We keep personal information only for as long as we need it for the purposes set out in this policy, including to provide the Services, comply with our legal, accounting and tax obligations, resolve disputes and enforce our agreements. When we no longer need it, we securely delete or anonymise it.
13. How we protect your information
We maintain appropriate physical, technical and organisational measures to protect your personal information, including encryption of information in transit. No security measures are completely secure, and information sent over the internet is not guaranteed to be secure in transit. Please keep your account credentials confidential and sign out of shared devices.
14. Your rights
Subject to certain conditions and exceptions, you have the right to:
- access the personal information we hold about you;
- rectify inaccurate or incomplete information;
- erase your information where there is no good reason for us to keep it;
- restrict or object to our processing in certain circumstances, including objecting to direct marketing at any time;
- data portability – receive certain information in a structured, commonly used, machine-readable format, or have it transferred to another controller; and
- withdraw consent at any time where we rely on consent (this does not affect processing carried out before withdrawal).
You also have rights in relation to solely automated decision-making, as set out in section 6.
To exercise any of these rights, contact us at hello@mycomfortair.co.uk. We will respond within one month, although we may extend this for complex or numerous requests and will tell you if we do. There is usually no fee, but we may charge a reasonable fee or refuse to act on requests that are clearly unfounded, repetitive or excessive. We may need to verify your identity before acting.
15. Complaints
If you have a concern about how we handle your personal information, please contact us first at hello@mycomfortair.co.uk so we can try to resolve it. We operate a data protection complaints procedure: we will acknowledge your complaint within 30 days of receiving it, take appropriate steps to investigate and respond without undue delay, and tell you the outcome.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority, at any time (www.ico.org.uk). If you are in the EEA, you may complain to your local supervisory authority.
16. Children
The Services are not directed at children, and you must be at least 18 to purchase. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hello@mycomfortair.co.uk and we will delete it.
17. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or for legal, regulatory or operational reasons. We will post the updated version on the Website and change the "Last updated" date above. Where the changes are material, we will provide more prominent notice.
18. Contact us
For any questions about this policy or to exercise your rights, contact:
Motohaus Powersports Limited (trading as ComfortAir) Unit 1A Rose Estate, Osborn Way, Hook, Hampshire, RG27 9UT, United Kingdom Email: hello@mycomfortair.co.uk